Adani to sell branded pulses, eyes Rs 500 cr revenue

Kaithal (Haryana), Oct 14 (PTI) The Rs 20,000 croreagri business player, Adani Group will commence trading ofbranded pulses after its successful venture into the appledistribution business, eyeing a revenue of Rs 500 crore in oneyear. "We have now decided to start trading of pulses which isa mass consumption item in the country," Adani Group DirectorPranav Adani told reporters here today. Under this project, the company would source pulses fromoverseas including Myanmar, Canada, Tanzania and Australia tocater to the requirements of the country. "We will trade in yellow peas, chick peas and pigeonpeas," he said. However, the company has not yet decided about the brandunder which it would market the pulses. "We are estimating to incur 1.5 per cent of total revenueon the branding exercise of pulses," he said. The Group is looking at a revenue of Rs 150 crore fromthe sale of 25,000 apples during apple season, he said. Adani Enterprises, an agro arm of Adani Group is one ofthe leading trading houses in agro commodities. The companyhas a presence in bulk agro commodity trade, agri imports andexports. The agri-business of the company clocked a sales ofRs 8,000 crore which constitutes 30 per cent of its turnover.PTI